Capital University Brand Video
Brand video for Capital University utilizing parallax images and elments of light representing the positive changes the new Dean wanted to bring about.
Capital University contacted us with a request to create a brand video. The new Dean wanted something emotional and powerful to communicate her vision. The timeline was very tight. We were unable to shoot any video because the time of year. I was given access to a repository of images. Rather than create a slideshow, I pitched the idea of using movement in parallax images combined with elements of light to represent the positive changes she wanted to bring.
My colleague created a beautiful script while I got busy on the Photoshop prep work. We were able to record the voiceover with a student of Capital. The music was composed for us by a group of Capital graduates.
The video was well-received and exceed all expectations. The Dean contacted us after her inauguration to express her appreciation for the fast, creative work that over-delivered on her expectations.