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Senior Motion Designer
Senior Video Editor

Jeff Breckenridge

Travel Nevada Aurel Baker :60 Spot

Immersive video editing and sound design project for Travel Nevada. Originally intended for online video, it was promoted to broadcast TV. The spot won a 2018 Silver Addy Award from the American Advertising Federation.

A third-party agency had captured some footage in Nevada of a local skiing celebrity, Aurel Baker, but the footage was never used. I found it just sitting on a hard-drive. So I went through the footage and was inspired by the assets. My idea was to tell the story of Aurel's journey to the top of a mountain for a ski run, but with sound design only. No music. No voiceover. There was no usable audio from any of the footage and I wanted to create an immersive experience that would make a user feel more as though they were there.

I pitched the idea to the ACD and he gave me the creative freedom to give it a shot. The intent was to use this as an online video for engagement. When the video was completed, the client loved it so much that they killed the broadcast spot they were working on and used this instead. The retention rate was over 90%. It won a Silver Addy Award in 2018 from the American Advertising Federation in the category of “Television Advertising – Single Spot :60 or More”. I didn't shoot the footage but otherwise owned this project end-to-end.

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